10 Tips for Best Title Tag In SEO
Instruction
Title tags are not just technical SEO elements; they are the digital handshake between your website and potential visitors. As the first impression users see in search engine results pages (SERPs), a well-crafted title tag directly influences your rankings and your click-through rate (CTR). Done right, it draws users in; done poorly, it becomes a missed opportunity.
How Google Processes Title Tags
1. Initial Crawl
Google first reads the HTML <title> tag of your page during its crawl.
2. Relevance Check
It compares the title against the on-page content to ensure consistency and relevance.
3. SERP Display
When showing your page in search results, Google may display your title as-is — or rewrite it if it thinks another version is more relevant or helpful to users.
4. Performance Tracking
Google continuously monitors click-through rates (CTR), user behavior, and engagement metrics to refine how titles are displayed in search results.
Important Note: Google Rewrites Titles Often
Google rewrites approximately 60% of title tags in search results if they find issues such as:
Titles that are too long
Keyword-stuffed titles
Titles that don’t match the actual content
Titles that lack relevance to the search query
10 Tips for Best Title Tag In SEO
Below are 10 actionable and data-backed tips to help you write SEO title tags that drive more traffic, boost engagement, and improve organic performance.
1. Keep Title Tags Under 60 Characters
Search engines typically display only the first 50–60 characters of a title tag. Anything beyond that is at risk of being truncated, which can diminish the message and confuse users. A concise title enhances both desktop and mobile visibility.
Why this matters:
Full display in SERPs without awkward cut-offs
Improved readability on mobile devices
Higher CTR by delivering a clear, uncluttered message
Example:
❌ "The Ultimate Guide to Improving Your Website’s Search Engine Optimization in 2024"
✅ "SEO Guide: Boost Rankings in 2024"
2. Place the Primary Keyword at the Beginning
Google places more weight on the first few words of a title tag. Positioning your main keyword up front signals immediate relevance to both search engines and users.
Benefits:
Higher chances of ranking for your target keyword
Clear focus for readers scanning search results
Increased CTR by clarifying topic relevance immediately
Example:
✅ "Best Running Shoes for Marathon Training"
❌ "Marathon Training: Best Running Shoes"
3. Avoid Keyword Stuffing
Cramming multiple keywords into a title tag weakens readability and raises red flags with search engines. It can make your title look manipulative and spammy.
Best practices:
Focus on one primary keyword
Write for humans first, algorithms second
Keep titles elegant and clear
Bad Example:
❌ "Cheap SEO Services, Affordable SEO, Best SEO Company, SEO Experts"
Good Example:
✅ "Affordable SEO Services by Industry Experts"
4. Use Compelling, Action-Oriented Language
The title tag’s job isn’t just to describe — it’s to entice. Strong verbs and power words trigger curiosity, urgency, or promise value.
Words that work:
"Ultimate," "Proven," "Essential"
"How to," "Step-by-Step," "Secrets"
"Boost," "Maximize," "Increase"
Example:
✅ "10 Proven Strategies to Double Your Website Traffic"
5. Be Specific & Clear
Vagueness kills interest. Specific, crystal-clear titles perform better because they set expectations and deliver a tangible benefit.
Tips:
Include numbers or data where appropriate
Avoid clickbait
Be honest about what the user will find
Weak Example:
❌ "Ways to Improve SEO"
Strong Example:
✅ "7 Data-Backed SEO Tactics to Rank #1 in 2024"
6. Include Your Brand Name (When Relevant)
For established brands, adding the brand name can build authority and trust. It also reinforces brand presence across search results.
When to use:
When your brand is recognized in your industry
To differentiate from similar content
Example:
✅ "SEO Best Practices – Moz"
7. Ensure Relevance to Page Content
Nothing damages trust more than a misleading title. Google tracks bounce rates and can penalize misleading titles that don’t match content.
Golden rules:
Match user intent
Avoid overpromising
Deliver exactly what your title suggests
8. Avoid Duplicate Title Tags
Duplicate titles confuse search engines and can result in SEO cannibalization. Each page should have its own distinct title tag.
Why this matters:
Prevents competition between your own pages
Helps search engines understand site structure
Improves overall crawl efficiency
Pro Tip:
Use tools like Screaming Frog or Ahrefs Site Audit to identify and fix duplicate titles.
9. Use Numbers for List-Style Content
Numbers naturally catch the eye and make content appear structured, actionable, and digestible.
Benefits:
Creates clear expectations for the reader
Enhances readability and scanning
Often leads to higher CTR in list-style articles
Example:
✅ "10 Must-Have Chrome Extensions for SEOs"
10. Continuously Test & Optimize
SEO isn’t static — what worked last year might not work tomorrow. Testing different title variations is key to long-term optimization.
Metrics to track:
CTR (via Google Search Console)
Bounce rate
Ranking improvements over time
Tools to help:
Google Optimize for A/B testing
CoSchedule’s Headline Analyzer for evaluating title strength
Conclusion
Creating title tags that convert takes clear thinking, smart wording, and regular updates. A good title tag shows search engines and users what to expect in just a moment. But behind that simple line, powerful signals shape rankings, guide clicks, and impact your site’s success.
Follow these 10 expert tips to write title tags that not only rank higher but also grab attention, encourage clicks, and grow your organic traffic steadily.